You don’t have much time. Whatever it is you are writing, you must tease the reader from the get-go so that they are craving s’more.
I recently spoke to a business group in Newburyport, MA. I spoke about how to get your reader’s attention. I started out my talk with the first line in an article I wrote that was published in Salon.com and reprinted in Working Mother magazine’s 35th anniversary issue. Here is a link. The first line is a hook and bait. Here it is: I didn’t mean to put the tampons in my seven-year-old son’s backpack.
Remember, you must come up with something clever, funny, gripping, frightening, shocking, intriguing…. And it must be well-written. Have fun with your ideas. You can come up with your first line or first paragraph (or ledes, in journalism it is called a lede, not a lead) while running or walking the beach. Or driving. Make your words dance.